Monthly Archives: June 2012

Psychology of Creating Addictive, Engaging Websites

I attended an interesting talk by Nir Nireyal at the HI Green House.  You can find the recap and video in this post on his blog: Behavior by Design.

There are lots of great studies on how people use websites, and specific tactics to exploit them. Nir pulled them together into a framework he called the Desire Engine. He isn’t just an academic spouting theories; he’s a successful entrepreneur who’s built web businesses on these ideas and sold them.

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