There are lots of great studies on how people use websites, and specific tactics to exploit them. Nir pulled them together into a framework he called the Desire Engine. He isn’t just an academic spouting theories; he’s a successful entrepreneur who’s built web businesses on these ideas and sold them.
The latest “Grab Beer with Online Entrepreneurs” meetup was a success. The new members brought a diverse set of backgrounds to the group. The old members were there for guidance and support. Here’s a small sample of what we talked about. Continue reading